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60 mins

How to de-risk product launches with quantitative UX research


Andrew Gordon
Research analyst, Prolific


Colin West
Behavioural Scientist, Irrational Labs

Richard Mathera
Managing Director, Irrational Labs

Launching a new product or feature can be difficult, expensive, and risky. But there’s a fast and easy way to de-risk your launches - before you’ve written a single line of code.

You’ll discover how to test ideas on thousands of users and get key insights with this powerful methodology.

You'll learn about:

  • How to de-risk your product and feature launches with quantitative UX research.
  • The 5 most important things to consider when using this approach.
  • Real-world success stories that show the methodology in action.

About the speakers


Colin is a Post-Doctoral Research Fellow at the University of Toronto, Rotman School of Management, and a behavioural scientist at Irrational Labs. His background is in behavioural science, focusing on the psychology and economics of how people allocate their time, money, and attention.


Richard is a Managing Director at Irrational Labs and head of Irrational Labs' healthcare practice. Richard has overseen dozens of behavioural economics projects and experiments with commercial clients, including One Medical, TytoCare, Neugen, Steady, Beneficial State Bank, Simple, and Credit Karma.

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