The divided states of America: Qualitative data reveals what voters truly think

What’s inside?

The 2024 US presidential race is set to be one of the most unusual in recent memory. But how do Americans truly feel about it? To find out, we partnered with Outset to conduct a qualitative poll of 500 voters across the political spectrum.

In our latest whitepaper, you'll discover nuanced insights into voters' thoughts and motivations, captured using AI-powered voice interviews. 

Learn how voters feel about:

• Donald Trump and Kamala Harris as presidential candidates.
• Key events that are shaping the race.
• What the future holds. 

This new approach to understanding voters goes far beyond typical polling. Dive into the insights by downloading the whitepaper today.