Beyond the numbers: Unpacking UK political sentiment through qualitative polling

What’s inside?

When a snap general election was called in the UK, the need for nuanced insights into voter sentiment had never been more pressing. Our latest whitepaper reveals why traditional polling data falls short - and how qualitative insights capture the true voices behind the numbers.

Discover how Prolific’s pool of 200k+ participants and Voiceform’s AI technology redefined qualitative polling. This study looks at political perceptions from a representative sample of 500 UK respondents.

Learn how the UK feels about:

• The current Conservative Party leadership under Rishi Sunak.
• Keir Starmer’s opposition Labour Party and its changing direction.
• Which policies and themes register as most critical for voters.
• What it could take to sway voting intentions at this stage.

Dive into the insights by downloading the whitepaper today.